|Google for Nonprofits Newsletter January 2013|
|February 1, 2013|
The new year is a time to celebrate the impact your organization has made over the past 12 months and plan ahead for the next 12. This month’s newsletter focuses on tools, tips and tricks to help you start out 2013 right. And in case you didn’t see it, Doodle 4 Google 2013 is open for submission! So help us spread the word to eligible students throughout the US. And as always, you can get the latest from Google for Nonprofits on our Google+ page.
Q. What do you think is the biggest value to nonprofits in using Google for Nonprofits?
A. One of my favorite parts about my job is being able to see all of the creative ways that nonprofits use our tools. Google for Nonprofits can help nonprofits get the word out about what they do. See how InvisiblePeople.tv raises awareness for the homeless population in the US through YouTube. Google for Nonprofits also provides innovative ways for organizations to deliver their services to new audiences. Check out how the Ghetto Film School is conducting MasterClasses via Google+ hangouts.
Q. What is an expert tip you can share to help nonprofits get the most out of Google for Nonprofits?
A. This year, we’re encouraging folks to go back to the basics, and really explore our core product offerings to make sure they’re getting the most out of Google. If you’re using Google Apps, work with your IT administrator to see about implementing Google+ for Google Apps. It’s a great way to hold meetings and collaborate on projects with folks at your organization, even if you’re located in different offices.
Q. Can you please tell us about a new feature or update for Google for Nonprofits that excites you?
A. We’re excited to share a new section of the Google for Nonprofits website called Online Tips, which is designed to help nonprofit organizations get even more out of Google for Nonprofits. It’s full of Google tools and examples of how real nonprofits are using those tools. I would highly recommend that you check that resource out and share it with others!
Q. If you could get all nonprofits to use one Google product tomorrow, which one would you choose and why?
A. That’s a tough question! There are so many cool tools that organizations are using in such creative ways. If your nonprofit isn’t using Google Analytics, I would strongly encourage you to install it. You can work with your webmaster or the main person who works on your website to install the code. You’ll get a ton of great data on how visitors are interacting with your site. We have this article to help you navigate Google Analytics. And we’re constantly hearing about new ways that nonprofits are using Google+. So if you have a social media strategy and your organization isn’t on Google+ yet, I would recommend that you check it out. Hangouts are person-to-person video chats which enable you to have up to 10-people in an online video chat at once. They’re a great way to meet people who are interested in your cause. You can also tailor your hangouts to specific audiences or specific topics that are relevant to your organization.
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