Just curiously...given that there are clear commercial rivalries
within the industry between Microsoft [PCs], Apple [Mac] and Google it
would seems to be an unforgivable error in judgment to do anything
which could create a negative inference with respect to a specific
brand. For example, google the phrase "Apple ipad and Adobe Flash".
The reference to any specific brand can only cause harm if the such
brand offers similar incentives..and each of the relevant companies
has offered something.