Great Outdoors' example on collecting static values

2,520 views

Skip to first unread message

analyticsacademystaff

unread,

Jun 22, 2015, 9:26:10 PM6/22/15

to google-tag-mana...@googlegroups.com

In order to collect the values of trip category and trip location that were hard-coded into their trip description website pages, The Great Outdoors created two Data Layer variables and added the Data Layer to each page in which they wanted to capture these values.

They then used a javascript Data Layer push method to push the values for trip category and trip location into the Data Layer every time users clicked on the “Destinations” button.

The Great Outdoors finally mapped those variables in the Data Layer with Custom Dimensions they created in Analytics, so they could slice data by the trip category and trip location collected.

-----------------------------------------------------

Share an example of how you've collected static values from your site by posting a new topic!

For more information, check out Lesson 3.1: Pass static values into Custom Dimensions.