Tag implimentation plan for DreamweaverCrystals.com
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Mike Hamm
Jul 24, 2015, 10:50:03 AM7/24/15
to Google Tag Manager Fundamentals
DreamweaverCrystals.com is a brand new retail site.
Objective: generate sales, build a base of returning customers
Strategy: paid social media to specific interest groups, discounts for newsletter subscribers
KPI
Users and sessions
# of page views
newsletter subscribers
shopping cart
Segments
traffic source
customer demographic
customer interest
Objective: generate sales, build a base of returning customers
Strategy: paid social media to specific interest groups, discounts for newsletter subscribers
KPI
Users and sessions
# of page views
newsletter subscribers
shopping cart
Segments
traffic source
customer demographic
customer interest
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