Tag Implementation strategy: itfirst.com.my

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Rick Benjamin Lye

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Jul 24, 2015, 12:32:38 PM7/24/15
to Google Tag Manager Fundamentals
it first.com.my is a brand new IT software and Value-added system integrator solution house in Malaysia.

Objective: generate leads from enquiries.
Strategy: deploy related keywords research into related products webpages.

KPI
Users and sessions
# of page views
Enquiries rate

Segments
traffic source
customer demographic
Products Enquiries interest by category
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