Exercise 1

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Maria Szymczak

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Jul 24, 2015, 9:00:15 PM7/24/15
to Google Tag Manager Fundamentals

Tag Implementation Strategy

 

 

Tactics

Measurement Plan

 

Metrics / Dimensions

Tagging Strategy

Data Layer

Variable

Google Analytics

Data Received

1/2

Users + Sessions

Install GA “Page View” tag to fire on every page.

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Users and Sessions metric

2

Form Submission/Conversion Rate

Use built­in variable to fire an event every time the

“Send/submit” button is clicked to capture Submission Form sent.

Divide number of forms sent by users or sessions to obtain conversion rate.

ClickClasses

Event

 

(Forms sent/ Number of

Users or Sessions)

2

Traffic Sources

Install GA “Page View” tag to fire on every page

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Traffic Source dimension

2

Customer Demographics

Install GA “Page View” tag to fire on every page.

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Demographics dimension
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