VideoBackfillCreative (a.k.a. Ad Exchange video) returned as UnsupportedCreative

[Panteley Panteleev]

Hello,

When we create manually Ad Exchange video creative and fetch it through Google Ad Manager SOAP API it is returned as UnsupportedCreative and has unsupportedCreativeType = "VideoBackfillCreative".

But I did not find a way to create that type of creatives through Google Ad Manager SOAP API. We are using SOAP API v202508. 

Any plans to support creation of these creatives through SOAP API? Or the new REST API which is in Beta stage at the moment?

I am attaching a screenshot of manually created Ad Exchange video creative.


Thank you 

[Ad Manager API Forum Advisor]

Hi,

 

Thank you for contacting the Ad Manger API support team.

 

I understand that you are facing unsupportedCreativeType error while trying to fetch 'Ad exchange video creative' using Ad Manager API. This is expected behavior, because the creation of 'Ad exchange video creative' is supported only through UI as of now. The Ad Manager SOAP API or Ad Manager REST API doesn't support creating or retrieving the 'VideoBackfillCreative'.

 

Currently, we do not have any updates on supporting this feature via Ad Manager SOAP or REST API. You may follow our Blog post for Ad Manager API related updates and respective release notes for specific SOAP API and REST API feature release.

Thanks,
 

Ad Manager API Team

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[2025-11-05 12:21:39Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSi24:ref" (ADR-00338542)