| Advertiser |
| Advertiser ID |
| Date |
| State/Region |
| City |
| Activity |
| Activity ID |
| Campaign |
| Campaign ID |
| Creative |
| Creative ID |
| Creative Pixel Size |
| Ad ID |
| Ad Type |
| Placement |
| Placement ID |
| Placement Total Booked Units |
| Site (DFA) |
| Site ID (DFA) |
| Clicks |
| Impressions |
| Click-through Conversions |
| View-through Conversions |
| Effective CPM |
| Total Conversions |
| Media Cost |
| Cost Per Click |