Billing server to DFA server call

Sylvain Lasnier

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Mar 8, 2012, 11:46:00 AM3/8/12

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Hello,

Post lead, I am using a billing API and I would throw acquisition event to DFA on server side.
Is it possible than an application server call DFA server to set this event?

Best regards
Sylvain

DFA API Advisor

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Mar 8, 2012, 2:53:29 PM3/8/12

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Hi Sylvian,

I'm afraid I'm not sure what you are asking. Could I bother you to go
into more detail?

Regards,
- Joseph DiLallo, the DFA API Team

sylvain...@cellfishmedia.fr

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Mar 13, 2012, 4:57:34 AM3/13/12

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Sure.

DFA work fine for my usage about display and lead tracking.
But I have a problem about acquisition tracking.
My billing system is only a backoffice system; no HTML page is send to the user.
I would call DFA server from billing server to notify acquisition.
Is it possible? What is the best way to do the job?

Best regards
Sylvain

DFA API Advisor

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Mar 13, 2012, 11:01:15 AM3/13/12

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Hi Sylvain,

Are you using Floodlight to track successful user conversions? In that
case, the help center describes some advanced usage:
http://support.google.com/dfa/bin/topic.py?hl=en&topic=19879

I'm not aware of a way in which your particular issue could be solved;
if the user doesn't load a page, there's no way I know of to associate
that user with their cookie. Therefore, you wouldn't be able to tell
if they've seen any ads associated with floodlight previously.

Regards,
- Joseph DiLallo, the DFA API Team

Sylvain Lasnier

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Mar 13, 2012, 1:03:39 PM3/13/12

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Thanks for your answer Joseph,

Just for my understanding, DFA tracking system is based exclusively on user's cookies. There is no way to track event on server side throw some API functions?

Regards
Sylvain

DFA API Advisor

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Mar 13, 2012, 3:00:44 PM3/13/12

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Hi Sylvain,

The API doesn't expose any way to add performance metrics to the
system. Actually, DFA as a product doesn't really do this - the tags
placed on web pages are the other way that performance data can enter
the system.

As for there being another way to do this, it depends on what you're
trying to accomplish. If you're using Floodlight then it is based on
cookies and impossible to do it any other way. If you just need to
keep track of the number of transactions or the like, you could do
something like generating a Click Tracker tag and hitting the URL
yourself, once per event to tally.

Regards,
- Joseph DiLallo, the DFA API Team

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