DCM DDA Reporting API output

[William Bourgein]

Hi all, 

We are considering switching our DCM account to DDA so that we are at parity with our Google Ads accounts. One of the questions we have is that if we switch the attribution model to DDA, how will reporting work? 

For example, we send a lot of our data to Funnel. Will the data export to Funnel or any other API reflect the DDA attribution model (so fractions of conversions), or will it still be last touch? 

Thanks,

[DCM API (DoubleClick Campaign Mgr)]

Hi,

Thank you for reaching out to the CM360 API support team.

Please note that our team can only resolve technical issues and concerns related to the CM360 API. And we do not have visibility into third-party platforms like Funnel, nor are we familiar with their specific functionalities and behaviors regarding data export and attribution modeling. Therefore, we cannot confirm how Funnel or any other external API will display data once your DCM account is switched to DDA. If your concern is isolated to Funnel, we recommend reaching out to their support team directly for further assistance.

Thanks,
 

DCM API Team

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[2025-07-17 05:48:30Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01svw1B:ref" (ADR-00319135)