DCM Floodlight: Other-Data: ~oref=.......

[jer...@mywebgrocer.com]

Hi, 

Quick question. What is the "oref" that shows up within the "other-data" of a Floodlight DT?

I've searched and have not had any luck finding out what it is.

It doesn't show up as one of the standard or custom variables:

https://support.google.com/dcm/partner/answer/2823222?hl=en

But you can certainly see it within several floodlight examples:

https://support.google.com/ds/answer/6029713?hl=en

Example:

<iframe height="0" width="0" src="//0.fls.doubleclick.net/activityi;src=0;type=fake_tag;cat=fake_tag;u=4771963;qty=1;cost=129.97;tran=816043;ord=4771963;~oref=http%3A//mysite.com/checkout?" style="display: none; visibility: hidden;"></iframe>

Thanks in advance!

Joe

[Jonathon Imperiosi (DCM API Team)]

Hi Joe,

I believe that parameter is used to override the referrer, but I'm not sure of the exact details. You can reach out to the DCM support team if you'd like more info.

Regards,

- Jonathon Imperiosi, DCM API Team