richMediaVideoViews x richMediaTrueViewViews x richMediaVideoPlays

[Pablo Lemos]

Hello,

It looks like there is a weird behaviour with video metrics.

It is hard to understand how it works, at least.

Some campaigns have richMediaTrueViewViews with ZERO richMediaVideoViews. This is a weird way to provide the metrics, but understandable. They have different natures, right?

What is hard to understand is how there are campaigns with richMediaVideoPlays but ZERO richMediaVideoViews and ZERO richMediaTrueViewViews.

"Video Play", I suppose, is the act of pushing the play button, or the video playing by itself when the user is hit by the impression.

"Video View" should be an event that is triggered after some criteria is reached, depending on the plataform (15 seconds watching, etc ). Usually this is the metric used to charge the advertiser, on Pay per View models.

Can someone help me to understand that?

Thanks in advance!

[Lakshmi Prathipati (DCM API Team)]

Hi,

I recommend going through this help center article.You will find the equivalent Report Builder or UI metric names from here, which you can go over that linked help center article which gives more information on what each metric stands for. For any further information, please contact general support. They will be the best bet to address DCM product level questions. 

Thanks,

Lakshmi, DCM API Team

[Pablo Lemos]

Thanks Lakshmi,

I will contact general support. But just for the record:

This link

https://support.google.com/dcm/faq/2824523?hl=en&visit_id=1-636646794529572441-1874385052&rd=1

Provides equal definitions for Video Plays and Video Views. So why have both? And why one is always ZERO? (Video Views)

Meanwhile, there is no definition for TrueView Views.

Video Plays

The number of served video impressions, counted when the video clip was played or started by the user. Only one video play is counted, even if the user stopped and restarted the video. This metric is also known as "video starts."

Video Views

The number of impressions for which a video clip was played. An event is logged only once per impression, even if the video is played multiple times. The user doesn't need to play the entire clip; if any portion is played, including if the video was autoplayed, an event is logged.

TrueView Views

No explanation provided. :(

[Lakshmi Prathipati (DCM API Team)]

Hi,

Please check this help center article which cover specifically TrueView Views. The general support should be able to assist you on these questions. Feel free to contact us for API specific questions.