We are looking to use the CM360 offline conversion API to upload all transactions to CM, not just offline conversions so we can supplement any missing transactions in CM360 such as those which are not captured due to lack of cookie consent and tags not firing.
We suffer with delays in transactions appearing within CM360 currently of up to 48hrs, so we are also hoping that this will reduce delays in feeding CM360 with transactions to fuel bidding.
Does anyone have experience of this, and/or is is recommended?