DFA Vs DCS

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Hi,

I've been making banner ads as a designer but up until now haven't got involved in the publishing / advertising management / trafficking side of things. Previously have used DoubleClick Studio to some degree for uploading creatives.

I'm reading through further info on DFA and understand DCS can work in conjunction with it. Where I currently work, only DFA is used and sometimes GDN. I'm thinking of proposing to use DCS, so we can upload, for example, rich media SWFs with polite loader, expanding banners and have dynamic feeds. I think dynamic feeds are possible with just DFA, but DCS seems to be more established in doing this and from what I've seen makes it easier.

Could anyone advise further? Also, is it possible to use DFA and DCS together? If we just use DFA now, and want to use DCS does that cost.

There is a great collection of online videos covering the actually dynamics of uploading creatives etc to DCS which I'm going through, but I clicked on the 'attend training' links on the DoubleClick website and just got an error message. Does DoubleClick do training and how would we organise for them to provide / attend this? 

Eager to learn more information, and advise / links / thoughts much appreciated. Thanks.

[Joseph DiLallo (DFA API Team)]

Hello,

DoubleClick Studio does integrate with DFA - you can work on your rich media creatives there and then push them into DFA. You can then use all of DFA's ad-serving goodness with this creatives. 

Most of your questions would best be answered elsewhere, unfortunately - this forum is intended for questions about DFA API's, and I don't think you'll find much studio knowledge around here. I recommend you reach out to the folks managing DoubleClick Studio through the "contact us" button on their homepage. They'll be much better able to answer your questions.

Cheers,

- Joseph DiLallo, the DFA API Team