Re: Double click integration with Google Analytics

[amoy...@gmail.com]

Hi, Matthew

After DFA-GA intergration, some utm_source in DFA campaign destination URL is not passed into GA. Is there any example how to add utm parameters through DFA dynamic tag? Is it similar to https://support.google.com/dfa/partner/answer/1094276? Thank you.

Will

On Wednesday, May 1, 2013 12:08:39 AM UTC+8, penna...@gmail.com wrote:

Hi Venu,

I'm assuming you already have found a solution but if not, I'll throw in my two cents.

I recently had a similar issue to your first question and yes, Dynamic ads can support UTM. The trick is to include it as the destination URL when you create the dynamic tag; thus, you are hardcoding the UTM variables inside the dynamic tag, not trying to shoe-horn them onto the end once it has already been made (something that won't actually work, I don't think). If you have created Static ads, you should be able to use the same technique, though these will obviously appear after the tag itself.

Not sure about the second half of your request though; can't you do something like name the utm source as :

utm_source=DFA_MediaName

I hope that has helped, good luck!

Keith Matthew

On Wednesday, December 12, 2012 4:41:16 PM UTC, venu...@gmail.com wrote:

Hi,

We are trying to integrate DFA with Google Analytics so that we can track Visits, Conversions from Double click Ad in Google Analytics. We need to do that so that numbers from Double click are consistent with the numbers we get for all the other channels such as email, organic search etc. I have following questions related to this.

1. Can we use Google tracking parameters utm_source, utm_medium etc in the landing page URL for double click Ad? Is there a better way to integrate with Google Analytics?

2. I need a parameter to identify DFA Site also. Is  there way to have different URL parameter for the same Ad running on different DFA sites?

Appreciate your help.

thank you,

Venu Kari

[jennysh...@gmail.com]

Hey Will,

Have you happened to find a solution for this yet? I'm having the same problem where certain utm parameters such as Account ID, Source and Site ID are coming through GA but not Creative ID.