Creative Approve Status

[edison yang]

Hi Support,

We found that an "Approved" creative is periodically checked and we've received messages of the same creative from PubSub that the status of this creative would change from "PENDING_REVIEW" to "APPROVED" then "PENDING_REVIEW" then "APPROVED" repeatedly. Our question is, when the creative status is changed to "PENDING_REVIEW", is the creative still eligible for bidding? Or do we need to wait for it to change to "APPROVED" again to bid?

creativeId                                               |updateTime         |status        |
---------------------------------------------------------+-------------------+--------------+
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-17 02:47:02|APPROVED      |
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-17 02:41:01|PENDING_REVIEW|
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-14 15:30:13|APPROVED      |
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-14 03:53:45|APPROVED      |
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-14 03:47:56|PENDING_REVIEW|
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-14 01:40:40|APPROVED      |
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-14 01:13:40|PENDING_REVIEW|
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-13 23:18:30|APPROVED      |
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-13 23:12:38|PENDING_REVIEW|
RICHMEDIA_1894288324653924354_20250317070124_ce8f1c1c4c8e|2025-04-13 22:13:34|APPROVED      |

Best Regards,

Edison YANG

[Authorized Buyers API Forum Advisor]

Hello Edison,

Thanks for reaching out.

Creatives need to be reviewed and approved before they can participate in RTB auctions. See Learn the ad approval process.

Did you see any feedback provided regarding why the status changed from approved to pending review?
 

Thanks,
 

Joshua Hui Authorized Buyers API Team

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[2025-04-23 05:22:02Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qUXRn:ref" (ADR-00300593)

[edison yang]

Hi Joshua，

Thanks!
We suspect that the issue might be caused by the use of placeholders we set in the creatives. By the way, how are macros in creatives handled during the creative approval process? If we submit creatives with some self-defined macros via the REST API, and after they get approved, we replace those macros with actual values in bid responses, will this trigger a re-submission of the creatives and cause their status to return to PENDING_REVIEW?
Best,

Edison