AdX Seller API Integration with Ad Server

[prati...@lloyd-flynns.com]

Hi,

We are using AdX to fill our remnant inventory,

However, we are not able to make AdX fill up to our satisfaction because we are lacking in one feature where adx and dfp works together.

If you are aware that DFP and Adx linked together works where DFP enables in Real time bidding across DFP campaigns and additionally AdX campaigns and fetch the top paying ad for serving.. for example these work with the DFP line item types like Price Priority and Network.

DFP helps to fill the impression by competing adx against the in ad server campaigns and fill it with adx campaigns.

This is only available in DFP.

But if we have our own ad server, can we develop this similar module so that our ad server can function like DFP only in this part where we can also compete against the real time in RTB and get the best for us.?

Please let me know about the same

[Mark Saniscalchi]

Hello,

This is more of a product question than an API question relating to Ad Exchange. Product support would be able to better handle this question.

Regards,

Mark Saniscalchi