Make an ad in 48 hours to make your name at Cannes Lions Advertising Festival

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Shwetambari Nath

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May 4, 2009, 3:31:28 AM5/4/09

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Hi all,

Want a challenge? Want to go to Cannes? Under 29? Enjoy going a full weekend without sleep? We have something for you.

[video goes here: http://www.youtube.com/watch?v=Y_V8MwwGG8g]

Every year young creative minds from all over the world compete in 48 hour film contests where - if they make the best advert in the given time - they win a trip to the Cannes Lions International Advertising Festival to represent their countries at the Young Lions competition. This year we're sending two of you!!

You will need to make an ad in 48 hours - we'll release the brief for the ad at the beginning of this period - and once submitted, you'll get two weeks to get the ad as many views, ratings and votes on the channel as possible. Then, sit tight. The two best entrants as picked by our expert panel will win an all-expense-paid trip to the Festival to make up Team YouTube at the Cannes Lions.

For now, go to the channel, subscribe to receive updates, and await further instruction. Brief released Friday May 15th, at midnight GMT. You'll have until midnight Sunday May 17th to get the ad uploaded and submitted to the contest.

The Young Lions competition is a prestigious but frantic week of creativity where the teams of two from all over the world compete in timed challenges to create ads for different briefs, in between training sessions from industry luminaries. An inherent part of the Cannes Lions International Advertising Festival, one of the world's premiere advertising festivals, it's an ideal place for any young creative person to get exposure and open doors for their career.

Good luck!