After further investigation it looks like Google has made an internal change so that Apps Script Web Apps embedded in an iframe on a non-Google domain will not longer function and in the console you see
"Refused to display 'https://script.google.com/' in a frame because it set 'X-Frame-Options' to 'sameorigin'."
If you embed on a Google Site that uses the
sites.google.com published URL then the script displays, but not on a custom URL using your own domain,