function contentTracker() {
var spreadsheet = SpreadsheetApp.getActiveSheet();
var calendarId = spreadsheet.getRange("A1").getValue();
var eventCal = CalendarApp.getCalendarById(calendarId);
var content = spreadsheet.getRange("B3:D3").getValues();
for (x=0; x<content.length; x++) {
var shift = content[x];
var name = shift[0];
var startTime = shift[1];
var endTime = shift[2];
eventCal.createEvent(name, startTime, endTime);
}
}