Custom Variable with Phone Number

[Casey Ralls]

Hi All,

Question: would it be against the policy to post a phone number as a custom variable via the measurement protocol?

[Philip Walton]

Yes, that would be considered PII.

On Mon, Jun 22, 2015 at 11:44 AM, Casey Ralls <webm...@vectorns.com> wrote:

Hi All,

Question: would it be against the policy to post a phone number as a custom variable via the measurement protocol?

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[Casey Ralls]

Hi Philip,

OK, thanks for the quick reply. So part of the policy says the following:

or data that permanently identifies a particular device (such as a unique device identifier if such an identifier cannot be reset)

If we save the phone number on our side in our own db would it be acceptable to send a generated id as a custom variable that would allow us to associate to the number on our end? I'm assuming the goal is that we're not saving personal data on the analytics side and that this would be an acceptable workaround?

On Monday, June 22, 2015 at 12:48:02 PM UTC-6, Philip Walton wrote:

Yes, that would be considered PII.

On Mon, Jun 22, 2015 at 11:44 AM, Casey Ralls <webm...@vectorns.com> wrote:

Hi All,

Question: would it be against the policy to post a phone number as a custom variable via the measurement protocol?

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[Philip Walton]

That's the idea. The intent of the User ID feature is it's supposed to be an ID in *your* database, not something Google Analytics could ever associate with a particular person.

On Mon, Jun 22, 2015 at 11:56 AM, Casey Ralls <webm...@vectorns.com> wrote:

Hi Philip,

OK, thanks for the quick reply. So part of the policy says the following:

or data that permanently identifies a particular device (such as a unique device identifier if such an identifier cannot be reset)

If we save the phone number on our side in our own db would it be acceptable to send a generated id as a custom variable that would allow us to associate to the number on our end? I'm assuming the goal is that we're not saving personal data on the analytics side and that this would be an acceptable workaround?

On Monday, June 22, 2015 at 12:48:02 PM UTC-6, Philip Walton wrote:

Yes, that would be considered PII.

On Mon, Jun 22, 2015 at 11:44 AM, Casey Ralls <webm...@vectorns.com> wrote:

Hi All,

Question: would it be against the policy to post a phone number as a custom variable via the measurement protocol?

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For more options, visit https://groups.google.com/d/optout.

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