Discover the latest developer updates for Google Analytics
Google Analytics Developer Newsletter
Welcome to the Google Analytics Developer Newsletter. If you haven't already, sign up for this GA Developer Newsletter to stay updated.
Announcements
Join the official GA Discord server
The official Google Analytics Discord server is now live! Join to learn about the latest product updates, chat with fellow developers, learn from industry experts, and voice your opinions.
GA4 Migrator for Google Analytics Google Sheets Add-On
The GA4 Migrator for Google Analytics Google Sheets add-on is now available to migrate audiences from a Universal Analytics property to a Google Analytics 4 property. You can migrate audiences that are based on dimensions and metrics that are available in both Universal Analytics and Google Analytics 4.
Please see the [UA→GA4] Audience migration tool guide for more information
Product Updates - Developer Features
The v1beta version of the Google Analytics Admin API has been released. Both Alpha and Beta channels of the API continue to be supported for the Admin API. Beta channel contains a subset of the features available in Alpha which are considered stable and not expected to undergo a significant change in the future. New features will be added to Beta once they mature.
API available for Data Access Records
Admin API now supports running reports of data access records for your GA4 properties. This method is only available to Administrators and for Google Analytics 360 properties. The data access records include GA4 UI Reporting, GA4 UI Explorations, GA4 Data API, and other products like Firebase & Admob that can retrieve data from Google Analytics through a linkage. These records don't include property configuration changes like adding a stream or changing a property's time zone. Review the Data Access Schema before using this method.
See Quotas for the new quota implementation for the Data API.
On December 1st 2022, breaking changes will occur in the Data API schema. See Schema compatibility changes announcement.
Certain session scoped SA360 dimensions, item-scoped metrics, and Ads metrics were added to the Data API. See Changelog for details.
Other Relevant Updates from Google
GA4 Certification is now live on Skillshop!
Explore the Google Analytics 4 training on Skillshop to level up your Google Analytics knowledge, then take the certification exam to showcase your abilities! You can also share your industry-recognized achievement with a badge on your Linkedin profile.
Simplifying measurement with the Google tag
The global site tag (gtag.js) is now the Google tag. With this change, new and existing gtag.js installations will get new capabilities to help you do more, improve data quality, and adopt new features – all without additional code. Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services across your entire website and connect the tag to multiple destinations.
Community Updates
Content Analysis with GA4, BigQuery, R, Sheets and Looker Studio
By Arben Kqiku via simoahava.com
Learn how to measure the effectiveness of a blog by assigning performance score to posts and users using the GA4 BigQuery export via a number of tools
Performance Timing tracking with Google Analytics 4
By David Vallejo
David shows how to capture and report performance timing metrics using GTM and Google Analytics 4.
Querying GA4 event parameters in BigQuery in an easier and cleaner way
By Alejandro Zielinsky Gaglione
Learn about a quick and clear way to query event parameters in GA4 BigQuery event export data.
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