Join the official GA Discord server
The official Google Analytics Discord server is now live! Join to learn about the latest product updates, chat with fellow developers, learn from industry experts, and voice your opinions.
Measurement Protocol for GA4 is now out of beta!
The Measurement Protocol allows developers to enrich data that has been automatically collected through tagging from any device or server, like kiosks. With this launch, sessions are now supported. Check out the docs to see how to link events sent via the Measurement Protocol.
Data API now supports Funnels (alpha)
You can now use the new runFunnelReport method in the Google Analytics Data API to get a customized funnel report of your Google Analytics event data. Funnel exploration lets you visualize the steps your users take to complete a task and quickly see how well they are succeeding or failing at each step. This method is introduced at alpha stability with the intention of gathering feedback on syntax and capabilities before entering beta. Once you have tried out the method, provide feedback on the Data API Funnel Reporting.
Data API now has Java Samples
We added Java samples for most of the endpoints for the Google Analytics Data API. Now, Data API samples include Java, Python, Node.js, .NET and PHP. View the Client Libraries Reference to explore them all.
[Upcoming] Admin API beta availability
The Google Analytics Admin API will be available under beta stability in the upcoming weeks.
Catch up on Google Marketing Live (GML)
The first hybrid Google Marketing Live was held last month. This year, GML focused on how Google can help businesses drive results with automation, build resilience by navigating privacy and measurement, and write the future of marketing with next-generation ads. You can read the blog post and watch the content on demand by signing into the GML website.
Ingest GA4 events for Discovery Solutions
by Patrick Hess and Juan Luis Buenosvinos
This post on the GCP blog provides an overview of four ways to ingest events for Discovery solutions using GA4 integrations: Google Tag Manager (GTM) GA4, GA BQ Historical ingestion, GA4 BQ Streaming, and Cloud Functions for Firebase.
Load data from BigQuery into Firestore using Cloud Functions and Workflows
from Krisjan Oldekamp
Server-side tagging implementation lets you enrich your GA data stream. If you want to add additional data from Firestore to your data stream, this guide can help to import data into Firestore from BigQuery.
4 Ways to Export GA4 Data
by James Standen
Understand how the Data API and BigQuery export stack up against the standard reports and the Explorer view in the UI.
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