Attributing Goal Completions to AdWords in Analytics

[Jorge]

I want to first start by indicating that I am not a developer working directly with the GA Data Export API ( or Core Reporting API ) but rather I am defining the product business requirements that a set of developers will be working with to complete/support a software enhancement.

My objective is to complete a campaign tracking process as it begins in Google AdWords ( auto-tagging + adwords/analytics linking + data sharing enabled ) and is ready for retrieval in Google Analytics.  My problem, while I have been able to query the API to gather AdWords campaign information, unfortunately I have not been successful in attributing site goal information to these campaigns.  When pulling campaign information from the API, the "Goals" are defined ( ex. download brochure, mailing list, etc. ) but the "Goal Completions" have no values or zero.  The Google Analytics web interface show the opposite, there are completed goals.

While I feel as though I completed all the operational tasks to complete this process, I believe there may be some programmatic issues I may be overlooking.  Any help in meeting my objective of attributing "Goal Completions" to Google AdWords campaigns in Google Analytics, will be greatly appreciated.

Thanks in advance.


-jorge

[Nick]

Hi Jorge,

We built this tool that allows you to visually connect to and query our API to determine if you can retrieve the data you need (without writing code): http://ga-dev-tools.appspot.com/explorer/

And yes, your use case is being done by many developers.

-Nick

[chris@shufflepoint]

Hi Jorge,
We do some GA/AdWords integration for our customers. Contact me offline if you would like to discus it.
 - Chris
 www.shufflepoint.com