Getting the Funnel Conversion rate in the Funnel Visualisation using Google Analytics API

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Alexandre Russel

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Jun 25, 2015, 2:24:59 PM6/25/15
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Hi,

 I've create a funnel with  a required first step: /a --> /b --> /c --> /d. d is the goal (let's call it Goal 7)
In the visualisation funnel, I can see how many people went through /a and finally /d and have a percentage. 
I'm trying to get that percentage using the Google Analytics API. 

What I've been able to get so far was:
- ga:goal7Starts
- ga:goal7Completions
- ga:goal7ConversionRate
- ga:goal7Value
- ga:goal7Abandons

As far as I understand:
The conversionRate takes into account the total number of session on my site so is not relevant.
Value is not helping and Abandons is just Starts - Completions.
Starts and Completions doesn't take into account the required first step, so not helpful.

Is there a way to get the the funnel conversion rate that I can see in the funnel visualisation (ie: how many people went from a to d) ?

Alex

Tim Bongers

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Jun 26, 2015, 10:19:56 AM6/26/15
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Hi Alex!

Isn't 

( ga:goal7Completions / ga:Goal7Starts )  * 100 

what you are looking for? As Starts would have to go through a required first step to be counted.

Regards,
Tim

Alexandre Russel

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Jun 26, 2015, 1:59:47 PM6/26/15
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On Friday, June 26, 2015 at 4:19:56 PM UTC+2, Tim Bongers wrote:
Hi Alex!

Isn't 

( ga:goal7Completions / ga:Goal7Starts )  * 100 

what you are looking for? As Starts would have to go through a required first step to be counted.

in my case, there are a lot o goal7Completions that doesn't go through the required first step so the number is not useful. I'm going to try to create a specific virtual goal completion exclusively for people doing through the first step, maybe checking for a session cookie:
- required step 1: add session cookie step1done
- last step: if cookie is here, then send a pageview for goal5completionWithRequiredFirstStep.

It seems a lot of work to get something GA shows 'out of the box'

Alex
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