On behalf of the Google Analytics team I would like to announce the following updates to the
New Ads metrics added to the API Schema:
- advertiserAdClicks Ads clicks. Total number of times users have clicked on an ad to reach the property.
- advertiserAdCost Ads cost. The total amount you paid for your ads.
- advertiserAdCostPerClick Ads cost per click. Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
- advertiserAdCostPerConversion Cost per conversion. Cost per conversion is ad cost divided by conversions.
- advertiserAdImpressions Ads impressions. The total number of impressions.
- returnOnAdSpend Return on ad spend. Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
New item scoped metrics added to the API Schema:
- itemsAddedToCart Items added to cart. The number of units added to cart for a single item.
- itemsCheckedOut Items checked out. The number of units checked out for a single item.
- itemsClickedInList Items clicked in list. The number of units clicked in list for a single item.
- itemsClickedInPromotion Items clicked in promotion. The number of units clicked in promotion for a single item.
- itemsViewed Items viewed. The number of units viewed for a single item.
- itemsViewedInList Items viewed in list. The number of units viewed in list for a single item.
- itemsViewedInPromotion Items viewed in promotion. The number of units viewed in promotion for a single item.
Feedback
As part of the testing process, we kindly ask you to answer a quick Google Analytics 4 APIs Tester Survey and provide any feedback you have regarding the testing experience.