Google Analytics Data API Updates: new dimensions

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Ilya Kuleshov

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Feb 16, 2022, 5:20:29 PMFeb 16
to Google Analytics API Notify
On behalf of the Google Analytics team I would like to announce the following updates to the Google Analytics Data API:

New dimensions added to the Data API reporting schema

Manual term & content

  • firstUserManualAdContent First user manual ad content. The ad content that first acquired the user. Populated by the utm_content parameter.

  • firstUserManualTerm First user manual term. The term that first acquired the user. Populated by the utm_term parameter.

  • manualAdContent Manual ad content. The ad content attributed to the conversion event. Populated by the utm_content parameter.

  • manualTerm Manual term. The term attributed to the conversion event. Populated by the utm_term parameter.

  • sessionManualAdContent Session manual ad content. The ad content that led to a session. Populated by the utm_content parameter.

  • sessionManualTerm Session manual term. The term that led to a session. Populated by the utm_term parameter.

Crash analysis

  • crashAffectedUsers Crash-affected users. The number of users that logged a crash in this row of the report.

  • crashFreeUsersRate Crash-free users rate.

App/Web

  • averageSessionDuration The average duration (in seconds) of users' sessions.

  • newVsReturning New / returning users.

  • screenPageViewsPerSession Views per session.

  • landingPage Landing page. The page path + query string associated with the first pageview in a session.

  • platformDeviceCategory The platform and type of device on which your website or mobile app ran.

Mobile App

  • averagePurchaseRevenuePerUser Average purchase revenue per user.

  • firstTimePurchaserConversionRate The percentage of active users who made their first purchase.

  • firstTimePurchasersPerNewUser The average number of first time purchasers per new user.

  • dauPerMau DAU / MAU. The rolling percent of 30-day active users who are also 1-day active users.

  • dauPerWau DAU / WAU. The rolling percent of 7-day active users who are also 1-day active users.

  • wauPerMau WAU / MAU. The rolling percent of 30-day active users who are also 7-day active users.

  • purchaserConversionRate The percentage of active users who made 1 or more purchase transactions.

  • transactionsPerPurchaser Transactions per purchaser.

Google Ads campaign

  • firstUserGoogleAdsCampaignType The campaign type of the Google Ads campaign that first acquired the user.

  • googleAdsCampaignType The campaign type for the Google Ads campaign attributed to the conversion event.

  • sessionGoogleAdsCampaignType The campaign type for the Google Ads campaign that led to this session.


Feedback

As part of the testing process, we kindly ask you to answer a quick Google Analytics 4 APIs Tester Survey and provide any feedback you have regarding the testing experience.


Ilya,

The Google Analytics Team

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