Manual term & content
firstUserManualAdContent First user manual ad content. The ad content that first acquired the user. Populated by the utm_content parameter.
firstUserManualTerm First user manual term. The term that first acquired the user. Populated by the utm_term parameter.
manualAdContent Manual ad content. The ad content attributed to the conversion event. Populated by the utm_content parameter.
manualTerm Manual term. The term attributed to the conversion event. Populated by the utm_term parameter.
sessionManualAdContent Session manual ad content. The ad content that led to a session. Populated by the utm_content parameter.
sessionManualTerm Session manual term. The term that led to a session. Populated by the utm_term parameter.
Crash analysis
crashAffectedUsers Crash-affected users. The number of users that logged a crash in this row of the report.
crashFreeUsersRate Crash-free users rate.
App/Web
averageSessionDuration The average duration (in seconds) of users' sessions.
newVsReturning New / returning users.
screenPageViewsPerSession Views per session.
landingPage Landing page. The page path + query string associated with the first pageview in a session.
platformDeviceCategory The platform and type of device on which your website or mobile app ran.
Mobile App
averagePurchaseRevenuePerUser Average purchase revenue per user.
firstTimePurchaserConversionRate The percentage of active users who made their first purchase.
firstTimePurchasersPerNewUser The average number of first time purchasers per new user.
dauPerMau DAU / MAU. The rolling percent of 30-day active users who are also 1-day active users.
dauPerWau DAU / WAU. The rolling percent of 7-day active users who are also 1-day active users.
wauPerMau WAU / MAU. The rolling percent of 30-day active users who are also 7-day active users.
purchaserConversionRate The percentage of active users who made 1 or more purchase transactions.
transactionsPerPurchaser Transactions per purchaser.
Google Ads campaign
firstUserGoogleAdsCampaignType The campaign type of the Google Ads campaign that first acquired the user.
googleAdsCampaignType The campaign type for the Google Ads campaign attributed to the conversion event.
sessionGoogleAdsCampaignType The campaign type for the Google Ads campaign that led to this session.
As part of the testing process, we kindly ask you to answer a quick Google Analytics 4 APIs Tester Survey and provide any feedback you have regarding the testing experience.
Ilya,
The Google Analytics Team