Google Analytics Data API Updates: Search Ads 360 dimensions

[Ilya Kuleshov]

On behalf of the Google Analytics team I would like to announce the following updates to the Google Analytics Data API.

New session scope dimensions added to the API Schema:

• sessionSa360AdGroupName  Session SA360 ad group name. The Ad Group name from Search Ads 360 that led to this session.
• sessionSa360CampaignName  Session SA360 campaign. The Campaign name from Search Ads 360 that led to this session.
• sessionSa360CreativeFormat  Session SA360 creative format. The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'.
• sessionSa360EngineAccountId  Session SA360 engine account ID. The ID of the engine account in SA360 that led to this session.
• sessionSa360EngineAccountName  Session SA360 engine account name. The name of the engine account in SA360 that led to this session.
• sessionSa360EngineAccountType  Session SA360 engine account type. The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu'.
• sessionSa360Keyword  Session SA360 keyword text. The search engine keyword from Search Ads 360 that led to this session.
• sessionSa360Medium  Session SA360 medium. The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc'.
• sessionSa360Query  Session SA360 query. The search query from Search Ads 360 that led to this session.
• sessionSa360Source  Session SA360 source. The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google'.

Changes to existing dimensions:

• sessionCampaignId, sessionCampaignName dimensions now support Search Ads 360 campaigns.

See the Analytics Search Ads 360 integration documentation for more information.

Feedback

As part of the testing process, we kindly ask you to answer a quick Google Analytics 4 APIs Tester Survey and provide any feedback you have regarding the testing experience.

Ilya,

The Google Analytics Team