Universal Analytics Tag via GTM for Multiple Domains: A Step-by-Step Guide

[lorevanb...@gmail.com]

Hi,

I am using Google Analytics for my client who manages 4 webshops, each in 3 different countries on at least 12 different domains and wants to see aggregate data for all of the domains and all of the locations.

We have decided to work with GTM from now on, so I try to make up a strategy that is logical and not too technical, so that non-IT people can understand as well. Please add some suggestions or -even better- help us where we run into issues. I have [highlighted] the parts where I am not very sure, or when I run into issues.

1) Create a Container : 'Webshops XYZ'

2) Create a Tag: '

Tagname: General Universal Analytics Tag'

Tagtype: Universal Analytics (béta)

Tracking - ID: Copy and paste this from your Analytics account. If you haven't done so yet, follow the instructions below at ***

Tracking Type: Choose 'More Options' > 'Cross domain Tracking'  > Link domains automatically : [list here all the domains you want to receive data on in this format: test.com, test.be, test.fr, test.nl, test.de, test.co.uk]

Use #: [no idea whether to pick 'true' or 'false] 

3) Create a Rule: 

Rule name: All pages

Condition: {{url}} is equal to .*

 

4)  Place the GTM tag on all pages of all of your websites [I suppose that the GTM tag needs to be altered for 'allow_linker', but it is very unclear on the site where and how to do this]

5)  Publish

 

 

 

 

**** Setup of your Analytics account

a) Create an account

Account name: Webshops XYZ

b) Create a property

Property name: Webshop XYZ : All sites

Default URL: [you don't have to put anything here]

 

 c) Create a view: 

Name: Master View : All Sites

Include a filter: 

Filter Setting: 

 

Filter Type : Custom filter > Advanced 

Field A : Hostname Extract A : (.*) 
Field B : Request URI 
Extract B : (.*) 
Output To : Request URI 

Constructor : $A1$B1"