When is MobileAds.initialize() mandatory?

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Sloke Tamang

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Oct 2, 2025, 7:52:14 PMOct 2
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Hi,

I want to under the proper use case of MobileAds.Initialize() and when it is a mandatory requirement. Some of my apps use regular Admob Ads and some use custom events.

The custom adapter doc mentions that the Initialize() is invoked on all adapters and custom event. Does this mean it can cause issues if removed? Is there a way to reliably use custom events without ever using Initialize()?

Regards,
Sloke

AdMob API Developer Forum

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Oct 2, 2025, 7:52:48 PMOct 2
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Thanks for reaching out. This forum is limited to the AdMob RESTful web APIs documented in https://developers.google.com/admob/api.

Please consider posting to https://groups.google.com/g/google-admob-ads-sdk instead for SDK related queries.


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