Ad Targeting, Coppa and EEA GDPR

[mehtas 7887]

For my Games, "made for kids" (in android), I use the following tag : "tagForChildDirectedTreatment:YES" in my code.

I wanted to know if this tag automatically disables personalized ads as stated in the google play family policies :

• ensure ads displayed to those users do not involve interest-based advertising or remarketing;

Additionally, the Admob SDK states that -

The tags to enable the child-directed setting and tagForUnderAgeOfConsent should not both simultaneously be set to true.

So, what should I use in my apps that targets "kids" and are in European Economic Area (EEA) ?

[Mobile Ads SDK Forum Advisor Prod]

Hi there,

 

Thank you for reaching out to us.

 

As per this page, the tagForChildDirectedTreatment parameter does disable personalized (and interest-based, or IBA) ads. As for your concern on targeting "kids" in the European Economic Area (or EEA): you can still set both tagForChildDirectedTreatment and tagForUnderAgeOfConsent to true (or YES) to cover all bases. If both tags become relevant on certain ad-serving scenarios, the child-directed setting (tagForChildDirectedTreatment) should take precedence.

 

Regards,

Ziv Yves Sanchez

Mobile Ads SDK Team

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[Mobile Ads SDK Forum Advisor Prod]

Hi there,

 

Just to clarify, "tagForChildDirectedTreatment:YES" is used for compliance to COPPA, and "tagForUnderAgeOfConsent" is used for compliance to GDPR in the EEA. You will want to be using the latter one since your main concern is compliance to EEA regions.

 

As for your concern about not being able to access "user location" as per policy: I'm afraid that I'm not quite sure on what policy you are referring to. However, as we can only assist in the technical side of things (and not policy-related ones), you may forward this particular concern to the AdMob Help Center for further assistance. The product specialists there should be able to provide more insights on this.

[mehtas 7887]

Thank you for your response. Will "tagForUnderAgeOfConsent" setting to "YES" affect ads in other regions outside EEA ?

[Mobile Ads SDK Forum Advisor Prod]

Hi there,

Thank you for your question. The TFUA parameter was designed to be used by app publishers to meet EU legal requirements and the behavior is not defined for other scenarios so we can't guarantee what would happen if used in a non EU country. You can conditionally set the parameter depending on the country where the phone presently is by using the consent SDK, and look under this heading for ConsentInformation.getInstance(context).isRequestLocationInEeaOrUnknown() to see if the user is located in the European Economic Area or the request location is unknown.

Regards,
Aryeh Baker