High percentage of invalid traffic after implementing AppOpen ads

[ath...@gmail.com]

We recently added AppOpen ads functionality into our apps but kept them inactive with a Remote Config setting. A couple of weeks ago we decided to enabled them. As expected, there was a high spike and a quite high revenue from this type of ads. After receiving the payment for the previous month from AdMob I noticed a very high deduction of Invalid traffic (compared to the amounts we used to have until now) - the percentage of the Invalid traffic was about 1.4% of the total payment amount (compared to 0.1% to 0.5% that we had until now). Note that we have a good amount of traffic (a few millions of impressions per day). 

I estimate that this will drop in the next months (we found a few problems with the AppOpen ads suggested implementation, corrected them and released updates) but still I would like to know if this Is something I should worry about. Is the 1.4% Invalid traffic considered normal or high? 

Also, is there a way to investigate this more by looking at the Admob reports? I tried looking at high CTR for AppOpen ads but I am not sure if that helps - there are for example a few cases where CTR is 100% but it is in cases where both impression and click are equal to 1 (1 ad clicked out of 1 displayed).

Thanks in advance

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for reaching out to us. 

With regard to your concern, as this is more on CTR, I'm afraid we don't have more context on this as this is being handled by the Product Support Team. We recommend reaching out to them, and wait for them to respond to you on this as they are more equipped in handling cases like this. We hope that you get a positive response from them the soonest time possible. In addition to that, you can check this article on how you can prevent the invalid traffic.

Regards,

Princess Pamela Mobile Ads SDK Team

 

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