Clarification of rules re: incentivizing users to engage with ads

[jeff.c...@dts.com]

The AdMob implementation guide here mentions the following rule:

"Users should not be encouraged to click on ads

Phrases such as “click the ads” or similar language are not allowed. Any compensation or other incentives to click ads are strictly prohibited. Additionally, incentivizing users in any way to click on links and/or non-AdMob ads is also prohibited, as it may train users to perform actions (such as clicking on ads) that cause invalid activity."

Does that preclude in-app incentives, such as giving the user virtual (fake) currency in a game in exchange for clicking ads?  If so, how are rewarded video ads allowed?   Is it specifically the click action, as opposed to other forms of engagement such as watching a video ad all the way through, that can't be incentivized?

[Veer Arjun Busani(Mobile Ads SDK Team)]

Hi Jeff,

That is an interesting policy query but you would have to contact the AdMob Product Support team for this. Note that, as of now, Reward Video Ads are only supported via third party mediation networks so you might want to contact them directly about this as well.

Thanks,

Arjun Busani

Mobile Ads SDK Team

[Jeff Creswell]

Thanks for the info, Arjun.  I know this is off-topic, but the URL [https://support.google.com/admob/v2/contact/account_setup] redirects to the admob support home page [https://support.google.com/admob#topic=2740022]; is there another contact form available (maybe [https://support.google.com/admob/contact/implementation_issues_new])?  If not, where should I report issues with the admob support website?

thanks again,
Jeff

[Veer Arjun Busani(Mobile Ads SDK Team)]

Hi Jeff,

You need to be signed in to your AdMob/Gmail account in the browser to be able to access that link.

Thanks,

Arjun Busani

Mobile Ads SDK Team