What is the reason for the sudden drop in admob ad display rate?

[lili dai]

The app launched in Kazakhstan is connected to admob ads, but on July 8th, the display rate suddenly dropped from 50% to around 20%. Today it has dropped to 2%. What is the reason?

[lili dai]

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK Support Team.

Kindly note this forum Please note that this forum provides technical assistance for the Mobile Ads SDK code implementation.

Please share your app ID via reply to author option and I would recommend you to check the Common reasons for low match rate help center article for more information.

Thanks,
 

Mobile Ads SDK Team

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[2025-07-11 22:01:42Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01svRHI:ref" (ADR-00318481)

[Ronaldo]

Same situation in same date and for me, only for Kazakhstan traffic dropped show rate

[dev]

Hi , I'm facing same issue with like you, in date 8,july Kazakhstan traffic show rate drop, did you found any solution ?

[dev]

  Same issue here. My app also experienced a show rate drop only for Kazakhstan since July 8. Match rate is normal, other countries unaffected. No changes were made to my code. Looks like a regional ad serving issue,I need google staff to check my app id or ads unit id  

On Saturday, July 12, 2025 at 12:03:05 AM UTC+2 Mobile Ads SDK Forum Advisor wrote:

[Mobile Ads SDK Forum Advisor]

Hi Dev,

Thank you for contacting the Mobile Ads SDK Support team.

As requested earlier, could you kindly provide the app ID via reply to author option for further investigation. 

Thanks,
 

Mobile Ads SDK Team

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How was our support today?

               

[2025-07-14 06:18:34Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01svRHI:ref" (ADR-00318481)