How to show Admob house ads when the actual ads have no fills ?

[Micky Appz]

Hi,

How to show Admob house ads when the actual ads have no fills ?

I just created an house ads for a banner ad and published for clicks. But I want to show the house ads only when no advertisers are not available to show ads ie, no ad fill. Is it possible directly via Admob or do we need to load the house ads directly when actual ads failed to load ?

Could anyone gives clarity on this ?

Regards,

Roney Joseph

[Mobile Ads SDK Forum Advisor]

Hi Roney Joseph,

Thank you for contacting the Mobile Ads SDK support team.

Yes, you need to load house ads directly when actual ads are not loaded. Currently, loading house ads when the actual ads have no fills is not available. However, we will raise this request with the wider team and will notify you once we receive any updates. Meanwhile, your patience is important.

Thanks,
 

Mobile Ads SDK Team

Feedback
How was our support today?

               
[2025-03-24 14:09:46Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHCAl:ref" (ADR-00296182)

[Mobile Ads SDK Forum Advisor]

Hi,

Please note that this is an intended behaviour. With the setting "Google optimized for backfill: Use your house ads as backfill when paid ads would have negligible value.

Kindly check the Mediated ads (recommended for backfill) help center article for more information.

Thanks,
 

Mobile Ads SDK Team

Feedback
How was our support today?

               

[2025-05-16 08:51:26Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHCAl:ref" (ADR-00296182)