AdMob estimated earnings dropped to 0

[Vratislav Medřický]

Unhappy Admob Estimated earnings dropped to 0
Hi, I have created a game for Android inf Unity and applied AdMob plugin. I know it's not very famous game. But my estimated earnings were moving between 1 Kč and 3 Kč a day (it's not much, but it's at least start ). Now, it dropped to exact zero and I don't know reason. Impressions are still almost the same.

Second issue is that Clicks on Ads are not included. I know for sure people are clicking on it (I saw it on friend's devices), but on AdMob they aren't recorded. I didn't change .apk file so progress should be still the same, or not? Is there any minimal limit of installs of apps or what?

I've taken few screenshots.  (It has been a while, when I did screens, but today it's without any change)

[Eric Leichtenschlag]

Almost all of the AdMob inventory you're getting is cost per click (CPC) inventory. Because you have zero clicks, on some days, you don't have revenue for those days. 

[Vratislav Medřický]

Ok, thx for advice, but why AdMob system doesn't count click, which were done for sure? I used plugin to Unity, that is working. I didn't change anything and I contacted plugin developer. He said, no change has been done. I saw people, who just downloaded app and clicked on the ad. Target page were displayed for a while, then they closed it, but no reaction on AdMob.. Dont you know, please?

[Eric Leichtenschlag]

I'm not sure. it could be a delay in click processing data.

[Vratislav Medřický]

20 days is really long delay. 

[Eric Leichtenschlag]

Ah, I missed the timestamps in the screenshot. It's not a click processing problem then. Maybe it was detected as a spam click or something.

I'd recommend focusing no building an awesome app and getting more traffic to boost your request number more than worrying about CTR. Regardless of getting credit for that click or two from your friend, you're going to need more traffic to really move the needle.

Thanks,

Eric