Inquiry: Ads Not Appearing in Apps

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Kazuki Kagawa

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Nov 3, 2025, 4:18:15 AM (2 days ago) Nov 3
to Google Mobile Ads SDK Developers

Hello,

I am writing to request a status check and potential solutions because ads are not appearing in the following two apps.

Both apps have an approval status of "Ready for Sale" (or equivalent, e.g., "Ready"), and it has been at least one week since they reached this status.

I apologize for taking up your time, but please check into this matter. Thank you for your assistance.


App 1: https://apps.apple.com/jp/app/limited-reversi-%E3%83%AA%E3%83%9F%E3%83%86%E3%83%83%E3%83%89-%E3%83%AA%E3%83%90%E3%83%BC%E3%82%B7/id6753639395 Limited Reversi

App 2: https://apps.apple.com/jp/app/%E3%83%AC%E3%82%B7%E3%81%B1/id6754275917 レシぱ (Recipa)

Mobile Ads SDK Forum Advisor

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Nov 3, 2025, 10:25:29 AM (2 days ago) Nov 3
to ppoo...@gmail.com, google-adm...@googlegroups.com

Hi, 

Thank you for contacting the Mobile Ads SDK Support team.

It is important to follow AdMob policies and restrictions to avoid any issues.

I have executed our sample project with the app IDs: ca-app-pub-8729xxxxx6731~266xxxx95 and ca-app-pub-872xxxxx731~384xxxx996 and the ad unit IDs: ca-app-pub-87xxxxx6731/91xxxxx09 and ca-app-pub-87xxxxxx731/18xxxxx24 and am unable to load the ads. 

However, the execution has resulted in the display of an error message “No ad to show”. This is more of an Ad serving concern rather than anything specific to the code implementation of the Mobile Ads SDK.

Additionally, I have checked your AdMob account and observed that the apps were created recently. That's a very common situation for new apps. Please note that it can take some time for ads to start appearing consistently. The ad serving often takes longer to fully start (up to a week or more) as AdMob systems analyze your app's traffic and build demand. This is normal for a new app.


Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-11-03 15:24:29Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vST5a:ref" (ADR-00338279)



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