CMP and ads for users of older versions

[Anastasiia G]

Dear Team,

Beginning January 16, 2024, Google will require all publishers serving ads to EEA and UK users to use a Google-certified Consent Management Platform (CMP). However, we can only add CMP in the new version. 

Could you please provide more information about what will happen to users of older versions of the application who have not updated to the new version and haven't been shown the GDPR consent? Will they still see advertising?

Looking forward to your reply.

Kind regards,

Anastasiia

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK support team.

By reviewing your concern, I understand that you want to know about new Google consent management requirements for serving ads in the EEA and UK (for publishers). 

Beginning January 16, 2024, if a partner does not adopt a Google-certified CMP, no ads will be eligible to serve on EEA and UK traffic. Traffic from a Google-certified CMP will continue to be eligible for personalized ads or non-personalized ads (NPA).

Please refer to this link for more information.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02pWS1l:ref"

Thanks,
 

Mobile Ads SDK Team

[Anastasiia G]

Hi, 

Thank you for your reply. So users of older versions of our application who haven't updated to the new version and haven't been shown the GDPR consent won't receive any ads? Am I right?

Looking forward to your reply.

Kind regards,

Anastasiia

[Mobile Ads SDK Forum Advisor]

Hi Anastasiia,

Thank you for getting back to us.

If you are a publisher who serves ads to EEA and UK users, and you are not using a Google-certified CMP by January 16, 2024, your ads will no longer be served to EEA and UK users.

However, if you have users who are using older versions of your app that do not have the CMP integrated, those users will still see advertising. However, they will not be able to give or revoke consent for their data to be used for personalized advertising. This is because Google will not be able to verify whether or not those users have given consent to have their data used for personalized advertising. We recommend that you update your app as soon as possible to include the CMP so that your users can have control over their data and so that you can continue to serve ads to EEA and UK users.

If you have any further questions, please do not hesitate to contact us.

[Anastasiia G]

Additionally, could you, please, inform me if there is a user tracking request in Android 14 and above, similar to the App Tracking Transparency (ATT) in iOS 14 and higher?

[Anastasiia G]

Thank you for your reply.

Additionally, could you, please, inform me if there is a user tracking request in Android 14 and above, similar to the App Tracking Transparency (ATT) in iOS 14 and higher?

[Anastasiia G]

Hi, 

Thank you for your reply. 

Could you, please, provide me with a link to information about implementing this request in the app?

Looking forward to your reply.

Kind regards, 

Anastasiia

On Monday, November 6, 2023 at 9:10:55 AM UTC+2 Mobile Ads SDK Forum Advisor wrote:

Hi,

Thank you for getting back to us.

Yes, there is a user tracking request in Android 14 and above, similar to the App Tracking Transparency (ATT) in iOS 14 and higher. It is called the Android Privacy Protection (APP) framework. The APP framework requires apps to ask users for permission to track them across apps and websites owned by other companies. If a user does not grant permission, the app cannot track them. The APP framework is designed to give users more control over their privacy and to help them make informed decisions about whether or not to share their data with apps.

Here are some additional details about the APP framework:

• The APP framework is enabled by default in Android 14 and above.
• Apps can request permission to track users at any time.
• Users can grant or deny permission to track at any time.
• Users can revoke permission to track at any time.
• Apps cannot track users without their permission.

The APP framework is a significant step forward for user privacy on Android. It gives users more control over their data and helps them make informed decisions about how their data is used.

Please reach out to us, if you need any further assistance.

[Mobile Ads SDK Forum Advisor]

Hi Anastasiia,

Thank you for getting back to us.

Please refer to the Prepare for iOS 14+ documentation for implementing the application. I would recommend referring to the help center article for more details about the App Tracking Transparency (ATT) framework.

Please reach out to us, if you need any further assistance.