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How can I use a 3rd party CMP for AdMob on iOS/Android?

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Adam Ivancza

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Mar 15, 2025, 2:08:02 AMMar 15
to Google Mobile Ads SDK Developers
I would like to replace Google's UMP with a 3rd party CMP but I can't really find any documentation on how you can do that. Has anyone done that? How can you communicate the consent from your 3rd party CMP to AdMob/UMP? Any tips, links, code snippets would be hugely appreciated!

Mobile Ads SDK Forum Advisor

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Mar 17, 2025, 2:43:48 AMMar 17
to adam.i...@catchmetrics.io, google-adm...@googlegroups.com

Hi,

Thank you for contacting the Mobile Ads SDK support team.

To integrate CMP on your app kindly follow this link

There are many certified CMP are available which you will use.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-03-17 06:43:03Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH9qK:ref" (ADR-00294364)



Mobile Ads SDK Forum Advisor

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Mar 17, 2025, 7:42:33 PMMar 17
to adam.i...@catchmetrics.io, google-adm...@googlegroups.com

Hi,

Some mediation partners in Google's Ad Tech Providers (ATP) list are not registered in the TCF vendor list. These partners instead use Google's Additional Consent technical specification for consent collection. Google publishes the list of ad technology providers not registered with the IAB and their IDs at the following location: https://storage.googleapis.com/tcfac/additional-consent-providers.csv

The UMP SDK supports storing the ACString, enabling you to Add ad partners to published GDPR messages without needing to understand whether partners are TCF-registered. When using a third-party CMP, you should do the following:

  1. Confirm that the third-party CMP supports storing the ACString.
  2. Include each mediation partner in the list of ad technology providers that the third-party CMP uses to gather consent.
Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-03-17 23:41:44Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH9qK:ref" (ADR-00294364)



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