Hi HYM,
Most APIs in Google Play services require the app has the Google Play services app on the device (if the device has the play store installed, it'll have the play services app). Google Analytics may fall into that category -- I'm not sure.
However, the Google Mobile Ads SDK
still works on devices without the play services app, including on Kindles. It does this by running against the local copy of play services you bundled into your app, not the play services apk on device.
Thanks,
Nick

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