Invalid traffic - please, provide more transparency!

[Teodor Kostov]

Hello!

Recently, I published a new iOS app and used AdMob and Google Analytics in it. It's not earning a lot of money but the AdMob information is a bit confusing for me. (Note: I have a single app that I manage.)

> The invalid/test impressions are about 20% of all (the difference between AdMob data and Google Analytics data). The and Google Analytics shows x2 session count compared to the sessions accounted in AdMob.

I would like to point out that I have used only one iOS device for testing and there is no way that testing has produced such differences between real data and test data. So, how can I view invalid traffic AND understand better why the traffic was marked as invalid in order to fix any possible app issues and prevent invalid traffic in the future?

> The main statistics in AdMob home screen (as estimated earnings, impressions, sessions, etc.) just changed overnight. And, currently the AdMob home screen shows Estimated earnings for this month as yesterdays value, however the Estimated earnings under Monetize show the decreased today's value. (FYI: yesterday's value = 2 x today's value)

Well, this is annoying! What is the Home screen showing after all and why is the data so abruptly changing? Further more, I would like to understand how is the value "Estimated earnings" calculated based on impressions and clicks? (This is not helpful: https://support.google.com/admob/answer/3544759?hl=en )

Thanks in advance!

[Eric Leichtenschlag (Mobile Ads SDK Team)]

Please fill out this form for help. The tech support team on the forum only is only equipped to handle technical SDK integration questions. We aren't experts on the reporting side of things.

Thanks,
Eric