Play Store build getting rejected due 'Ads that interfere with normal app use that aren’t closeable after 5 seconds'

[Rocket Llama Games]

Hi,

Our Play Store build is getting rejected due to 

• Ads that interfere with normal app use that aren’t closeable after 5 seconds

The issue is that the ad mob rewarded are not showing closeable window after 5 seconds and it is violating google play store family policies.

There is no option to not allow ads which do not have close reward ad button after 5 seconds in the Admob panel settings. Please let us know how to fix this issue.

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK Support team.

Please note that the maximum length to skip a rewarded ad is 30 seconds. If high-engagement ads are enabled, the maximum length to skip a rewarded ad is 60 seconds. A reward will be granted once skip time is reached.  

If the target audiences of your app are children and older audiences, then the “Monetisation and advertising that interferes with normal app use or gameplay, including rewarded or opt-in ads, that are not closeable after five seconds” is prohibited when serving ads to children or users of unknown age.

Could you please confirm whether you have included following code in your project:

RequestConfiguration requestConfiguration = MobileAds.getRequestConfiguration()

    .toBuilder() .setTagForUnderAgeOfConsent(RequestConfiguration.TAG_FOR_UNDER_AGE_OF_CONSENT_TRUE)

 .setMaxAdContentRating(RequestConfiguration.MAX_AD_CONTENT_RATING_G)

    .build();

MobileAds.setRequestConfiguration(requestConfiguration);

For more information, kindly refer to the Create a rewarded ad unit, Ads format requirements, Examples of common violations and Users under the age of consent.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-04 07:29:06Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[Rocket Llama Games]

Hi,

Thanks for clarify about high-engagement ads setting, we think those are turned on by default and have disabled it now. And about the mentioned code, since we are using Level Play SDK as mediation we cannot include Admob SDK related code. But we do have similar code for configuring directed towards children ads. After turning of high-engagement ads we hope the play store build gets accepted. Thanks.

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for getting back to us.

Hopefully, this helps get your build approved by the Play Store.

If you run into any further issues related to the Google Mobile Ads SDK, feel free to reach out to us.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-04 19:04:31Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[Rocket Llama Games]

Hi,

The build still got rejected, is there any other solution to this as we are using Admob as part for the Level Play SDK mediation otherwise we will have to disable ads from Admob which we do not wan't to do. Please let me know. Thanks.

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for getting back to us. 

Please note that the Google Mobile Ads SDK does not support Level play SDK. We support the Google Mobile Ads for Unity plugin. 

Thanks,
 

Mobile Ads SDK Team

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[2025-09-09 07:19:54Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[Rocket Llama Games]

  AdMob supports mediation with networks like LevelPlay, but we’re facing an issue with rewarded ad close buttons. In the attached screen record, the close option appears as “Ad 1 of 2” in the top-left instead of a clear “X” on the top-right. This causes confusion and rejection during Play Console review.  

[Mobile Ads SDK Forum Advisor]

Hi,

Please ignore our previous response. Could you please confirm whether you're using the Google Mobile Ads SDK? If so, share the SDK version, and also provide a Charles proxy log along with the Ad Unit ID at the time the issue occurs via reply to author option.

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001u5op4IAA&entry.80707362=00331825

2. Fill out all fields, and attach your file(s).

3. Please reply back on this thread when you have uploaded your file(s). Please do not share this link.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-09 14:50:25Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[MARKHOR GAMES]

Hi all,

I am also facing similar issue and want to discuss with the Google Admob Ads Sdk developers.

The game is playable on:
https://play.google.com/store/apps/details?id=games.markhor.snake2048.io

We are using rewarded ads only. Our ads must be closeable after 5s.
In our case, the ads are closeable after 5s without reward but cross button is not visible on screen.
We randomly click on top left or top right and close ad popup appears. What we need is a visible "x" button.

Issue found: Families ad format requirements

Your app contains ads that don’t comply with our Families ad format requirements. For example, we don’t allow:

• Ads that interfere with normal app use that aren’t closeable after 5 seconds.

Issue details

We found an issue in the following area(s):

• Version code 50

To bring your app into compliance, follow these steps:

• To resolve this issue, remove any violating ad content before submitting an app update.
• Make sure your app uses a version of the Families Self-Certified Ads SDKs listed in the program. For details, refer to the “Format requirements” section of the Families Ads and Monetization policy.

My environment:
Unity version: 6000.0.47f1
Google Mobile Ads Unity plugin version: 10.4.2
Plugin installation method: import .unitypackage (Unity package manager, .unitypackage import)
Platform: Android (iOS, Android, Unity Editor)
Platform OS version: Android 12 (eg iOS 10, Android 9)
Any specific devices issue occurs on: not device specific
Mediation ad networks used, and their versions: no mediation used, just Admob Ads pluginDescribe the problem


integrated rewarded Ads with families safe and parental control settings
https://play.google.com/store/apps/details?id=games.markhor.snake2048.io
disabled high engagement ads for rewarded video ad unit
ads are closeable after 5s, but the close button is hidden (not visible on screen)

Kindly look into this. If there is anything I can do on my side, please let me know.

Kind regards,
MARKHOR GAMES

[Mobile Ads SDK Forum Advisor]

Hi,
Thank you for sharing the details.

As per this high-engagement ads help center article, please note that the maximum skip time for a rewarded ad is 30 seconds. However, if  high-engagement ads are enabled, this maximum skip time extends to 60 seconds. A reward will be granted once the skip time is reached.

If your app’s target audience includes children or older users, ads that interfere with normal app use or gameplay such as rewarded or opt-in ads that cannot be closed within five seconds are prohibited when serving ads to children or users of unknown age.

Could you please confirm whether you have included following code in your project:

RequestConfiguration requestConfiguration = MobileAds.getRequestConfiguration()

    .toBuilder() .setTagForUnderAgeOfConsent(RequestConfiguration.TAG_FOR_UNDER_AGE_OF_CONSENT_TRUE)

 .setMaxAdContentRating(RequestConfiguration.MAX_AD_CONTENT_RATING_G)

    .build();

MobileAds.setRequestConfiguration(requestConfiguration); 

For more information, kindly refer to the Examples of common violations and Users under the age of consent.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-15 15:43:54Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[MARKHOR GAMES]

Google Admob Ads Sdk support team

The update we are trying to send to get released contains the following configuration:


        RequestConfiguration cfg = new RequestConfiguration
        {
            TagForChildDirectedTreatment = TagForChildDirectedTreatment.True,
            TagForUnderAgeOfConsent = TagForUnderAgeOfConsent.True,
            MaxAdContentRating = MaxAdContentRating.G
        };
        MobileAds.SetRequestConfiguration(cfg);

And at the time of LoadAd() we are adding follows:


        var extras = new Dictionary<string, string>();
        extras.Add("npa", "1");
        var req = new AdRequest { Extras = extras };

All of our Ads are closeable after 5s of play time.
This goes perfectly fine.
The problem we are facing is as follows:
Ads close button is mostly invisible, after 5s of playtime.
It works if we click on top left or top right of the screen, trying to grab an invisible close button
But the close ('x') button is no where to be found.
Further info, I would like to share is, our game supports auto rotation.
The live game, if you play ( assigning your age to 4 on your char profile), you still see all of the settings mentioned above.

Please prioritize and fix this, so we can send an update of your regular fixes.

Kind regards
MARKHOR GAMES

[Mobile Ads SDK Forum Advisor]

Hi,

I tested the sample application using your ad units and was able to see the close button appear after 5 seconds. To investigate the issue could you please provide the following details with us: 

• Sample project reproducing the issue
• Screen recording of the issue
• Affected devices

Additionally, please confirm whether the Play Store rejection issue was resolved after implementing the provided code.

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001u5op4IAA&entry.80707362=00331825

2. Fill out all fields, and attach your file(s).

3. Please reply back on this thread when you have uploaded your file(s). Please do not share this link.

Thanks,

 

Mobile Ads SDK Team

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[2025-09-16 13:20:16Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[MARKHOR GAMES]

For ads with a visible timer: the skip button ("X") is displayed from the start and becomes clickable after 5 seconds.
For ads without a visible timer: no visible skip button is shown, but the skip option is still available after 5 seconds on tapping one of the top corners (screenshot attached).

Google Play Store wants to see a visible ("X") button after 5 seconds of ad play time.
Mentioning again, we are using the RequestConfiguration discussed above.

Let me know, if you need any further information.

Regards,
MARKHOR GAMES

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for your detailed explanation.

During testing of our sample application with your details, we observed ads displaying a visible timer. Kindly share the requested information so we can look into this scenario.

• Sample project reproducing the issue
• Screen recording of the issue

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001u5op4IAA&entry.80707362=00331825

2. Fill out all fields, and attach your file(s).

3. Please reply back on this thread when you have uploaded your file(s). Please do not share this link.

Thanks,

 

Mobile Ads SDK Team

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[2025-09-17 11:20:51Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[Mobile Ads SDK Forum Advisor]

Hi,

Thanks for sharing the details.

I tested the project you shared but unfortunately unable to load the ads from our end. Could you please provide the issue Charles logs capturing the ad request and response via reply to author option? for further investigation. 

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to

https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001u5op4IAA&entry.80707362=00331825

2. Fill out all fields, and attach your file(s).

3. Please reply back to this thread when you have uploaded your file(s). Please do not share this link.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-17 18:37:50Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[MARKHOR GAMES]

Google Admob Ads Sdk Support Team,

I have submitted Sample Project, Recording, and Screenshots on the Google Form link mentioned above.
Our testing device is Infinix Hot 10, Android 10  but we think this behavior is not device-specific.
We have also reported this issue on Github:
https://github.com/googleads/googleads-mobile-unity/issues/3953

Best regards,
MARKHOR GAMES

[Mobile Ads SDK Forum Advisor]

Hi,
Thank you for providing the details.
I ran your sample project and was able to see the rewarded ads. Everything appears to be working as expected — the ads are loading properly, and the close button is visible.I also reviewed your screen recording for the specific ad where you're facing the issue (no visible timer or skip button), but I was not able to view that particular ad on my end.
Could you please share the Charles logs (both the ad request and ad response) for the ad where you're experiencing the issue? This will help us investigate further.
Instead of creating multiple threads, please continue using this single thread for any further updates or investigation.

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to

https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001u5op4IAA&entry.80707362=00331825

2. Fill out all fields, and attach your file(s).

3. Please reply back on this thread when you have uploaded your file(s). Please do not share this link.

 

Thanks,
 

Mobile Ads SDK Team

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[2025-09-18 11:56:38Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)

[MARKHOR GAMES]

Hi Google Admob Ads SDK support team,

We did shared the Charles logs for ad requests and ad responses.

Let me know if there is any other support needed to debug this issue.

We are waiting to get out update approved by Google Play.

Thanks
MARKHOR GAMES

[Mobile Ads SDK Forum Advisor]

Hi,
Thank you for providing the details.

Our team is currently investigating the issue and will get back to you.

Thanks,
 

Mobile Ads SDK Team

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[2025-09-22 14:29:26Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u5op4:ref" (ADR-00331825)