eCPM is dropped

[Wai]

Hello,

After implemented UMP SDK to display GDPR message, ecpm is dropped. 

Is it normal? How long do I need to wait to get back normal ecpm? 

Is the admob consider as a new update for new version app?

My app is iOS app.

thanks

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK support team. 

You may check out Advanced techniques to optimize in-app revenue with Google AdMob guide and optimization tips that can help you regarding revenue optimization. Kindly note that the SDK just requests an ad to the ad server (e.g.: AdMob), and it doesn't have any control over eCPM, fill rate, match rate, or impression of your app. Please note that we can only assist with technical queries/concerns related to the Google Mobile Ads SDK. I'm afraid eCPM, match rate, and impression issues are out of the scope of our team. For revenue-related concerns and the performance of ad units, we recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGhMR:ref" (ADR-00273842)

Thanks,
 

Mobile Ads SDK Team

[Wai]

thank you.