AdMob Policy - Custom In-App Mediation

[Rafael]

For publishers using app platform feature(s), publishers are not permitted to pass the impression opportunity through any intermediary (including publisher’s own system) that dynamically or programmatically allocates ad requests based on actual, estimated, or other real-time pricing information. App platform feature(s) include Open Bidding.

Source: https://support.google.com/admob/answer/2753860?hl=en&ref_topic=9756841#zippy=%2Clearn-more-about-sub-syndication-and-ad-network-mediation

Due to technical reasons, I'm currently unable to use the AdMob Mediation Service. Is it allowed to install both AdMob SDK and an alternative Ad Network SDK (not Adapter). Then first load a Banner from the alternative Ad Network SDK and only if it doesn't return a Banner, request one from AdMob (as backup)? Everything is managed in the app, no server.

Best regard,

[Mobile Ads SDK Forum Advisor Prod]

Hi Rafael,

Thank you for reaching out to us.

With regard to your concern about policy, I'm afraid I can't help you on this as this is out of our scope. For policy related concern, we recommend raising this to AdMob Help Center.

Regards,

Princess Pamela Pineda Mobile Ads SDK Team

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