Re: ecpm floor question

[Eric Leichtenschlag]

Hi mert,

We recommend that you create a new site/app that is only used for a single mediation placement. Then in your mediation placement, configure the AdMob eCPM floor beta network, and point it to your newly created publisher ID. Then you give that network an eCPM value, and AdMob will only serve you ads that it thinks will get you that specified eCPM value.

You can still add "AdMob network" as another network in your mediation placement, and point that network at your original AdMob publisher ID. If you give the AdMob network a lower eCPM value, then mediation will try to get an ad from eCPM floor, and if it can't, it'll backfill to any AdMob ad. In your app, just use the mediation placement ID.

Thanks,
Eric

On Mon, Apr 15, 2013 at 2:38 AM, mert Hadik <haplarbayiltir...@gmail.com> wrote:

Hello,

This is my first post here and i am an amateur developer so I am sorry if it s a silly question :)

I want to use eCPM floor for my application. But i have some concerns. 

First of all when i click on mediation for my application i add "eCPM floor beta". it gives me a medation code. So if i enter this code in to sdk for the publisher code , will only ads be displayed with ecpm  0.50 only ? . If so my regular admobs will not be shown( when the ad system can not find a ecpm 0.50 ) because i changed the published code to medaition code ? is that right ?

Second, In many places it says you must get a new publisher code for ecpm floor, but if a get a new published code and enter it into my application  how can i make my application to load regular ads (without cpm floor) when no ads found with ecpm i specified. ?

Sorry again for the question . I would be happy if some one make me clear TY

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Eric Leichtenschlag | Developer Programs Engineer | eleich...@google.com | 650-776-5591

[Eric Leichtenschlag]

Advertisers aren't bidding on eCPM floor or regular AdMob separately. They're bidding the same way they always would. Requesting eCPM floor and AdMob make 2 separate requests. The first request says "Give me an AdMob ad only if it's worth at least $x.xx eCPM." If AdMob responds saying it doesn't have fill for that request, then the mediation placement should backfill with AdMob to request "Give me an AdMob ad." to fill the remaining inventory.

On Sun, Apr 21, 2013 at 6:39 AM, tmcthree <coeusc...@gmail.com> wrote:

Hi I have a related question to this. 

If I have both admob and admob floor beta mediatied to my app. Won't advertisers simply ignore admob floor and only bid on regular admob because its cheaper?

In other words, isn't the only way a network with a floor price can work on an app is if you disable all the other networks?

Or am I an idiot? (Actually, don't answer that.)

On Monday, 15 April 2013 10:38:36 UTC+1, mert Hadik wrote:

Hello,

This is my first post here and i am an amateur developer so I am sorry if it s a silly question :)

I want to use eCPM floor for my application. But i have some concerns. 

First of all when i click on mediation for my application i add "eCPM floor beta". it gives me a medation code. So if i enter this code in to sdk for the publisher code , will only ads be displayed with ecpm  0.50 only ? . If so my regular admobs will not be shown( when the ad system can not find a ecpm 0.50 ) because i changed the published code to medaition code ? is that right ?

Second, In many places it says you must get a new publisher code for ecpm floor, but if a get a new published code and enter it into my application  how can i make my application to load regular ads (without cpm floor) when no ads found with ecpm i specified. ?

Sorry again for the question . I would be happy if some one make me clear TY

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[ad...@batanganetwork.com]

Hi Eric:

I have a related question here regarding to the e-CPM floor Beta. Even though I have established floor CPMs by country in all my mediation units, I see lower e-CPMs in the revenue report. Looks like the system is not taking in consideration the floor CPM. Can you explain why this is happening and how we can fix that?

Thanks in advance for your support;

Alexis Quiroga

Batanga Media

Performance& Monetization Manager

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[Eric Leichtenschlag]

What's happening is you have two line items in your mediation placement: AdMob eCPM Floor Beta and AdMob network. AdMob network has no requirement on eCPM floor. Setting AdMob network at a 1.00 eCPM for example doesn't guarantee a 1.00 eCPM. It only should for AdMob eCPM floor.

If you look at your mediation report and break down by mediation ad source, you'll see AdMob eCPM Floor having lower fill rates where it can't find a high enough eCPM value, so it backfills to the next line item which happens to be AdMob without a floor limit.

eCPM floor beta is most effective when you have other mediation networks in your placement. You can try AdMob at a higher eCPM first before going to other networks, and ultimately backfilling AdMob if none of the other networks fill. This has also been taken one step further with the "Optimize AdMob network" feature. AdMob will automatically be positioned on each request based on the value of the current ad, so you no longer need the eCPM floor beta. See this page for more information. Note that even with Optimize AdMob network, the feature is only useful if you are mediating with other networks.

Thanks,
Eric 

[ad...@batanganetwork.com]

Hi Eric:

Thank you for your prompt response, but I am still unclear on the following:

1. What is the difference between AdMob Network and AdMob eCPM Floor Beta?

2. AdMob Network includes all the different available ad networks such as adfunic, amobee, BrightRoll, InMobi,Jumptab? 

3. If the previous ad networks are not included, then what are the buyers inside AdMob Network?

I followed your recommendation, and now I placed a higher floor e-CPM to AdMob Network using a lower floor in the eCPM Floor Beta.

Thanks;

Alexis Quiroga

Batanga Media

Performance& Monetization Manager

[Eric Leichtenschlag]

1. AdMob network = fetch me an AdMob ad, no matter what the expected eCPM is.
   AdMob eCPM Floor beta = fetch me an AdMob ad, but only if it is at least the eCPM value I specify.

2. The examples you mentioned are other ad networks. Their ad inventory is not served through the AdMob network. You'd have to enable those networks yourself in your mediation settings and grab those networks' SDK and adapter from https://developers.google.com/mobile-ads-sdk/docs/admob/mediation-networks in order to fetch ads from these networks.

3. Most of this adventory comes from AdWords advertisers that are advertising for mobile on Google's Display network.

I must not have been clear with my recommendation. To make it easy, I'll just recommend that you drop the eCPM floor beta network and instead choose "Optimize AdMob network" instead. The Optimize AdMob Network feature is basically the next and final version of what eCPM floor beta was.

I'd like to follow that up with a note that if you only have the AdMob network in your mediation settings, there is no way to optimize it. AdMob always tries to serve you the highest eCPM ad it has, so the optimize AdMob network feature is basically a no-op. The optimize AdMob network feature only comes in handy if you have other ad networks in your mediation settings, because AdMob can dynamically place itself into the mediation waterfall based on the eCPM value of the ad it will fetch.

Thanks,
Eric