Targeting for VoiceOver users

[Jan ter Harmsel]

Hi there,

I am not a developer, but work in a communications department. On your website I read about targeting, but could not find the answer to my question. The experts here probably know.

What are the options to target ads to iOS (or Android) users that are using the VoiceOver functionality. As I work for a company that helps blind and partially sighted people, I was just curious about the options for it.

Best regards,
Jan

[mobileadssdk-a...@google.com]

Hi Jan,

In the Mobile Ads SDK side, I'm afraid these (iOS and Android) are the only targeting information you can specify in your Ad requests. However, I believe that each platforms have readily available APIs (iOS and Android) that could help make your app components (e.g. BannerViews) more accessible and help maximize the available features of assistive apps such as VoiceOver. 

For example for iOS, if you use our BannerExample app while VoiceOver is enabled, you can take advantage of the VoiceOver feature to announce that a banner ad was loaded in the sample app by adding in the code snippets below.

    bannerView.isAccessibilityElement = true

    bannerView.accessibilityLabel = "A banner ad was loaded at the bottom part of the sample app"

    bannerView.load(GADRequest())

However, if you need further assistance on these accessibility APIs, then it's best to refer to the respective online guides or developer forums of each platform to get more accurate recommendations.

Regards,

Ivan Bautista

Mobile Ads SDK Team