Frequency capping and fill rates

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Kevin Wilson

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Jul 6, 2018, 2:42:11 PM7/6/18
to Google Mobile Ads SDK Developers
I recently switched from my home grown counter to using the admob frequency capping. My fill rate has since dropped.

Is that a result of frequency capping or just a coincidence?

Does admob count a request as a non fill if the cap has been reached? Will that affect my revenue?

mobileadssdk-a...@google.com

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Jul 6, 2018, 3:50:30 PM7/6/18
to Kevin Wilson, Google Mobile Ads SDK Developers
Hi Kevin,

For fill performance inquires I would recommend you reach out on the Google Mobile Ads Product Forum. This forum is strictly for technical issues regarding the GMA SDK. As you are getting fill intermittently, there isn't an issue with your integration with the GMA SDK. 

Regards,
Deepika Uragayala
Mobile Ads SDK Team
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Also find us on our blog and Google+ page:
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