iOS app targeting - contentURL or keywords?

[Rob Nikander]

Hi,

The docs, in the section about "targeting", say that you can control the subject matter of the ads by setting the `contentURL`. The docs don't mention the `keywords` property:

    https://firebase.google.com/docs/admob/ios/targeting

But the `keywords` property makes more sense for an iOS app, since it might not even have an associated web site. Do the two properties work in a similar way? Ie, can I control the subject matter of the advertisements simply by setting `keywords`, and not bothering with the `contentURL` property?

thanks,

Rob

[Veer Arjun Busani(Mobile Ads SDK Team)]

Hi Rob,

You can certainly do so by using the keywords property. The two properties indeed work in a similar way but the keywords would be more specific where as the contentURL would try to find any repetitive and obvious keywords from a given content. For example, if you provide a blog about cars with brand names, it would try to find a any available ad with that specific brand. However, with keyword you can have more control for the type of ads you are requesting.

Thanks,

Arjun Busani
Mobile Ads SDK Team