isLimitAdTrackingEnabled always returns false even when Ads Personalization is OFF

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PiotrK

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Oct 31, 2025, 1:44:36 AM (3 days ago) Oct 31

to Google Mobile Ads SDK Developers

Hi everyone,

I'm seeing an issue where AdvertisingIdClient.getAdvertisingIdInfo(context).isLimitAdTrackingEnabled always returns false, even when Ad personalization is turned OFF at https://myadcenter.google.com/personalizationoff.

Test setup:

Devices: Pixel 9 (emulator, API 36) and a physical Android 11 phone
Same result on multiple Google accounts (not this one)
Play Services version: 25.40.31 (260800-816341114)
Library: com.google.android.gms:play-services-ads-identifier:18.2.0

Summary:
Using simple code:

val info = AdvertisingIdClient.getAdvertisingIdInfo(context) Log.d("AdDiag", "adId=${info.id} limitTracking=${info.isLimitAdTrackingEnabled}")

Result on all tested devices:
adId=<redacted> limitTracking=false

Additional checks:

Reset Advertising ID → no change
Rebooted device → no change
Waited over 7 days since personalization OFF → no change
Single user, no managed/work profile

Verbose logs from AdIdService, AdvertisingIdClient, and AdIdRaw confirm the binder returns limitTracking=false consistently.

Context:
I already filed a bug report in the Android Issue Tracker, but Google closed it with status:
“Won’t Fix (Infeasible) – please contact Google Mobile Ads SDK forum.”

So, I’m checking here to see if anyone else has encountered the same issue.

Questions:

Should isLimitAdTrackingEnabled still reflect the user’s opt-out setting in My Ad Center?
If not, how are other developers handling the “opt-out of ad personalization” case in Android apps today?

It seems this flag might no longer be synchronized with the user’s Ad Center preferences or has changed behavior in recent Play Services versions.

Thanks in advance for any insights or confirmations!