Hello,
Thank you for reaching out to us.
With regards to your inquiry, Under the Google EU User Consent Policy, you must make certain disclosures to your users in the European Economic Area (EEA) along with the UK and obtain their consent to use cookies or other local storage, where legally required, and to use personal data (such as AdID) to serve ads. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).
To support publishers in meeting their duties under this policy, Google offers the User Messaging Platform (UMP) SDK. The UMP SDK has been updated to support the latest IAB standards. All of these configurations can now conveniently be handled in AdMob privacy & messaging.
By law, it is required to have a standardized consent form. The policies for Android and Play-Services teams have their own jurisdictions and are not directly involved in ad serving. The EU requires AdMob to comply to these laws in order to serve ads onto developer's apps.
This message is in relation to case "ref:_00D1U1174p._5004Q2nuABj:ref"
Thanks,
 |
Mobile Ads SDK Team |
